Revive ad server

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Revision as of 20:31, 2 February 2016 by Dani (Talk | contribs)

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General architecture

The base unit is a banner. Banners are grouped into campaigns, which themselves are grouped by advertiser.

All ads are considered banners.

Contextual ads

From the banner level, select delivery options, then channels to define keywords for a query (i.e., Mexican and shrimp and appetizer course).

Email newsletter ads

It's better to link on the banner level than on the campaign level.

Statistics

All Revive statistics cover all impressions, not just BIs.

Glossary

TK