Bold and italicize copy
Select the copy you want to style and apply the relevant character style.
No. The method we use hands either the printer or our readers’ web browsers a very specific set of information to guarantee that the italicized or bold font looks the way it should.
Other techniques—let’s call them the Word method, in which you can just hit a button—do not provide this specific information by default. As a result, the computer comes up with its best guess as to what you want the copy to look like. Computers aren’t terribly good at aesthetics.